Find a truth, tell its story.
Art director and designer. Based in NYC. 10+ years of experience in advertising, entertainment, and digital product spaces.
SKILLS
01a. CONCEPTUAL
Working across disciplines to craft a vision.
→ Brand
→ Product
→ Design Systems
→ Campaigns
→ Creative Strategy
→ User Experience
01b. TOOLS
Scalpels and hammers.
Choose the right tool for any job.
→ Figma
→ Photoshop
→ Illustrator
→ inDesign
→ After Effects
→ Google Suite
- Slides
- Sheets
- Et. al.
→ Slack
HISTORY
02a. CLIENT / JOB
People and places shape the work.
-
Wieden + Kennedy
- Ford
- McDonalds
Omnicom Production
- Hilton Hotels
- LXR Hotels & Resorts -
Art Director / Brand Designer
Working with tech start ups to develop products, visual identities, and creative strategies. We bridge the gap between highly technical products and relatable brands. -
Contract role across multiple agencies.
Art Supervisor - CDM
Several launches in the oncology and rare disease spaces. Standard toolkit of tactics.Digital Designer - Patients and Purpose
Creating digital experiences. We launched several educational campaigns about chronic health conditions and treatment options. -
Associate Director of Production Design
Direct oversight of a team of 6+ production designers.Developed and expanded visual identities and design systems.
Lead production design initiatives for Amazon Ads, ConEdison, Henry Schein, and more.
-
Digital Design + Production Management
Launch of brand, e-commerce, and product initiatives.
Our mobile-first brand strategy focused on an offering of 35+ products and 350+ unique assets.
-
Sr. Production Designer and Retoucher - Original Series
Game of Thrones, Season 8 Campaign Art:
Spearheaded retouching and production design for the iconic Game of Thrones, Season 8 campaign art, contributing significantly to its visual impact and success.Senior Key Art Retoucher for Original Series and Movies:
Played a pivotal role in enhancing visual storytelling by serving as the senior key art retoucher for original series and movies.Multi-Channel Brand Campaigns:
Lead production designer for multi-channel brand campaigns, ensuring cohesive visual narratives across diverse platforms. -
Sr. Production Designer and Retoucher
AOR - Verizon WirelessStrategic Brand Evolution:
Drove the implementation and expansion of a dynamic brand identity. Elevated the Verizon Wireless in-store experience to align with strategic objectives. -
Sr. Production Designer and Retoucher
AOR - Veizon Wireless
Strategic Brand Campaign Execution:
Managed the execution of brand campaigns across diverse channels, ensuring alignment with overarching brand objectives.
WORK
A small selection of projects. A wide range of skills.
03a.
VISUAL IDENTITY
Role: Art Director / Brand Designer
Category: Lifestyle brand + APP
BodySIM combines data science with nutrition planning to create personalized fitness regiments.
Based on the core product, data visualization and synthesis, we derived a uniquely fluid and futuristic look and feel. The visual identity projects the dynamism and energy of the consumer proposition.
CASE STUDY
SELECTS
03b.
E-COMMERCE
Drinkworks by Keurig
Role: Digital Designer + Production Manager
Mobile-first brand strategy. 35+ products. Over 350 unique assets, style guides, and component libraries.
03c.
PROCESS
Look Development
High-level problems, and solutions, exist in the abstract. For any number of reasons, conceptualizing can become an insurmountable hurdle.
Look Development offers a way to engage executive problems on a level playing field. By abstracting design elements we counteract our greatest obstacle, overthinking.
03d.
KEY ART + CAMPAIGNS
HBO Original Series
Key art finishing / retouching and production design
03e.
BRAND BUILDING
Amazon Ads
Role: Associate Director of Production Design.
The scope of work broke along two paths: adapting an existing body of branded assets and developing new communication channels.
→ campaigns
→ landing pages
→ white papers
→ presentations
→ experiential
→ OOH
→ social
03f.
EXPERIENTIAL DESIGN
Verizon Wireless
A +3 year rebranding project.
Design and management of flexible design systems; a core component of the brand’s evolution strategy.
03g.
BRAND CAMPAIGNS
→ Go90
→ Ford
→ SquareSpace
03h.
RETOUCHING
→ Verizon
→ Google Home
CONNECT
New projects?
Let’s talk.
Leave a short note and include some details.
BIO
Heavy riffs, loose tea, and used books.
