Dave Schroeder
ART DIRECTION × DESIGN × PRODUCTION | LEADERSHIP
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Art Direction × Design × Production

ART DIRECTION × DESIGN × PRODUCTION
advertising | branding | entertainment | tech |

 
 

Find a truth — and tell your story.

 

Art director, designer, and production manager. Based in NYC. 15+ years of experience in advertising, entertainment, and digital product spaces.

 
 
 
 
 
 

SKILLS

01a. CONCEPTUAL

Working across disciplines to craft a vision. 

→ Brand
→ Product
→ Design Systems
→ Campaigns
→ Creative Strategy
→ User Experience

 
 
 
 
 

01b. TOOLS

Scalpels and hammers.
Choose the right tool for any job.

→ Figma
→ Photoshop
→ Illustrator
→ inDesign
→ After Effects
→ Google Suite
- Slides
- Sheets
- Et. al.

 
 
 
 

HISTORY

02a. CLIENT / JOB

People and places shape the work.

  • PRODUCTION DESIGNER
    Ford
    Launched “Ready Set Ford," the company’s first global campaign in fifteen years.

    McDonalds
    Nothing particularly exciting.

    *Freelance

  • ART DIRECTOR
    Hilton Hotels, LXR Hotels & Resorts

    Nothing particularly exciting.

    *Freelance

  • DIGITAL DESIGNER
    BI Digital Services

    Deploying advanced design systems across a global brand architecture.

    *Freelance

  • ART DIRECTOR × BRAND DESIGNER
    BodySIM

    Working with tech start ups to develop products, visual identities, and creative strategies. We bridge the gap between highly technical products and relatable brands.

  • ASSOCIATE DIRECTOR,
    PRODUCTION DESIGN
    Amazon Ads

    Direct oversight of a team of 6+ production designers.

    Define and refine production workflows. Create clear expectations and processes for production handoff.

    Developed, maintain, and expanded visual identities and design systems. 

  • ART SUPERVISOR ×
    DIGITAL DESIGNER 

    Cline Davis & Mann - Art Supervisor
    Several launches in the oncology and rare disease spaces. Standard toolkit of tactics.

    Patients and Purpose - Digital Designer
    Creating digital experiences. We launched several educational campaigns about chronic health conditions and treatment options.

    www.screenfortype1.com and www.SVTHeartToHeart.com.

  • DIGITAL DESIGNER ×
    PRODUCTION MANAGER

    Launch of brand, e-commerce, and product initiatives.

    Our mobile-first brand strategy focused on an offering of 35+ products and 350+ unique assets.

    Creation of documentation, specifications, and redlines to facilitated cross-functional clarity between designers and developers.

  • SENIOR DESIGNER ×
    PRODUCTION DESIGNER
    Original Series

    Multi-Channel Brand Campaigns:
    Lead designer for multi-channel brand campaigns, ensuring cohesive visual narratives across a diverse set of platforms.

    Campaign Art, Game of Thrones:
    Spearheaded retouching and production design for the iconic Game of Thrones, Season 8 campaign art, contributing significantly to its visual impact and success.

    Senior Key Art Retoucher:
    Played a pivotal role in enhancing visual storytelling by serving as the senior key art retoucher for original series and movies.

  • DESIGNER ×
    PRODUCTION DESIGNER
    Verizon Wireless

    A +3 year rebranding project.

    Design System Evolution:
    Drove the implementation, maintenance, and transition to a dynamic brand design system.

    Elevated the Verizon Wireless in-store experience to align with strategic objectives.

    Strategic Brand Campaigns:
    Managed the execution of brand campaigns across diverse channels, ensuring alignment with overarching brand objectives.

 
 
 

WORK

A small selection of projects, a wide range of skills.

 
 

03a.
VISUAL IDENTITY

ART DIRECTOR × BRAND DESIGNER

BodySIM combines data science with nutrition planning to create personalized fitness regiments. 

Based on the core product, data visualization and synthesis, we derived a uniquely fluid and futuristic look and feel. The visual identity projects the dynamism and energy of the consumer proposition.

 
 
 

CASE STUDY

 
 
 

SELECTS

 
 
 
 
 

03b.
E-COMMERCE
Drinkworks by Keurig

DIGITAL DESIGNER ×
PRODUCTION MANAGER

Mobile-first brand strategy. 35+ products. Over 350 unique assets, style guides, and component libraries.

 
 
 

03c.
PROCESS
Style Frames

DESIGNER

High-level problems, and solutions, exist in the abstract. For any number of reasons, conceptualizing can become an insurmountable hurdle.

Style Frames offers a way to engage executive problems on a level playing field. By abstracting design elements we counteract our greatest obstacle, overthinking.

 
 
 

03d.
KEY ART + CAMPAIGNS
HBO Original Series

SENIOR DESIGNER ×
PRODUCTION DESIGNER

Marketing campaigns for original series and films. Key art finishing / retouching and production design.

 
 

03e.
BRAND BUILDING
Amazon Ads

ASSOCIATE DIRECTOR,
PRODUCTION DESIGN

The scope of work broke along two paths: adapting an existing body of branded assets and developing new communication channels.

→ campaigns
→ landing pages
→ white papers
→ presentations
→ experiential
→ OOH
→ social

 
 
 
 
 
 

03f.
EXPERIENTIAL DESIGN
Verizon Wireless

DESIGNER ×
PRODUCTION DESIGNER

A +3 year rebranding and enterprise-scale design system migration. By converging and unifying 5 existing systems, we created one cohesive design language across thousands of stores, nationwide. 

Creation and management of flexible design systems; a core component of the brand’s evolution strategy.

 
 
 

03g.
BRAND CAMPAIGNS

DESIGNER ×
PRODUCTION DESIGNER

→ Go90
→ Ford
→ SquareSpace

 
 

03h.
RETOUCHING

DIGITAL ARTIST ×
RETOUCHER

→ Verizon
→ Google Home

 
 
 

CONNECT

New projects?
Let’s talk.

Leave a short note and include some details.

 

 

BIO

I enjoy heavy riffs, loose tea, and used books.