Inter-discipline Creative
Shaping elegant solutions to ambiguous problems.
Based in NYC, with over a decade of creative, design, and advertising experience. From applying and extending design systems to molding creative campaigns for multi-channel strategies.
When working across multiple mediums, it’s easy to lose sight of the larger picture. What is the common driver and goal of the work? What are we here to do? Why are we doing this? What are the organizing principles? Who’s actually in charge?!
We’re doing creative work, right? Let’s break that down a bit. Creativity is a logical(ish), iterative process. At its simplest, it can be described as lateral thinking with small leaps of faith, or “intuition.” Applied Creativity™ is the process put to practice. It is an endeavor with purpose.
We are engineers with pizzazz.
01
History
01a. Experience(s)
People and places shape the work.
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Creative / Design Director
Strategic branding in the tech and CPG spaces. -
Contract role across multiple agencies.
Art Supervisor - CDM
Worked across several launches in the oncology and rare disease spaces. Standard kits of tactics.
Senior UX Designer - Patients and Purpose
As a part of the XD team, I collaborated cross-functionally with art directors, developers, and project managers to create digital experiences. We shaped and launched several educational campaigns about chronic health conditions and available treatment options.
In Q4 2024, we pushed two websites live, www.screenfortype1.com and www.SVTHeartToHeart.com.
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Associate Director of Production Design
AOR - Amazon AdsLeading production design initiatives for high-profile clients including Amazon, ConEdison, Henry Schein, and more. Focused on the development and expansion of robust visual identities and design systems.
Adept at decoding and refining existing visual frameworks, and understanding how to guide their evolution.
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XD + Production Management
Supported the development and launch of brand, e-commerce, and product initiatives through a mobile-first design strategy.
35+ products and 350+ unique assets.
Established and implemented efficient design systems, processes, and comprehensive style guides.
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Sr. Production Designer and Retoucher - Original Series
Game of Thrones, Season 8 Campaign Art:
Lead retouching and production design for the iconic Game of Thrones, Season 8 campaign art, contributing significantly to its visual impact.Senior Key Art Retoucher for Original Series and Movies:
Played a pivotal role in enhancing visual storytelling by serving as the senior key art retoucher for various original series and movies.Multi-Channel Brand Campaigns:
Led as the primary production designer for multi-channel brand campaigns, ensuring cohesive visual narratives across diverse platforms.Process:
Developed and streamlined processes. *Fast and accurate. -
Sr. Production Designer and Retoucher
AOR - Verizon WirelessStrategic Brand Evolution:
Drove the implementation and expansion of a dynamic brand identity and style guidelines, elevating the Verizon Wireless in-store experience to align with strategic objectives.Comprehensive Asset Management:
Established and curated an extensive repository of original assets and standards, ensuring brand coherence and supplying comprehensive documentation and guidelines for seamless integration by partner agencies and brands.Key Contributions:
Willing participant in the evolution of Verizon Wireless' in-store experience through the introduction of new brand elements and guidelines.Cultivated and preserved a diverse library of original assets, ensuring consistency and brand integrity across partner collaborations.
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Sr. Production Designer and Retoucher
AOR - Veizon Wireless
Strategic Brand Campaign Execution:
Orchestrated the strategic execution and delivery of brand campaigns across diverse channels, ensuring alignment with overarching brand objectives.Comprehensive Asset Management:
Documented, audited, and maintained comprehensive libraries of both original and existing brand assets, ensuring accessibility and consistency in visual representations.Efficient Asset Coordination:
Organized the coordinated release and use of original assets, managing their integration by creative agencies, business partners, and vendors while ensuring brand coherence and consistency.
01b. Tools: Scalpels and Hammers
Right tool. Right job.
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- Books
- Pencil and Paper
- Figma
- Photoshop
- Illustrator
- InDesign
- After Effects -
- Slack
- Google Suite
- Docs
- Sheets
- Slides
- Forms
- Airtable
- Hive
- ProofHQ
- Jira
02
Work
A small selection of projects. A wide range of skills.
02a. Strategic Branding + Look Development
Restricted Access
Some branding and look development pieces are not yet ready for public viewing. Please reach out for a password or with any additional inquiries.
Below is a teaser sample of work.
02b.
Amazon Ads
‘Your Brand. Their World.’
AOR: Agency of Record
Amazon Ads’ first, global, integrated campaign.
‘Your Brand. Their World,’ features a reinvigorated brand identity to demonstrate the ways marketers can join their consumers' worlds in authentic ways
Role: Associate Director of Production Design
02c.
Drinkworks
by Keurig
A visual identity anchored in digital
Mobile-first design. 35 products. Over 350 unique assets, style guides and component libraries.
Design, production, retouching, and asset management
02d.
Verizon Wireless
The evolution of in-store experiences
AOR: Agency of Record
The development and management of flexible design systems; a core component of the brand’s evolution strategy.
Design and retouching
02e.
HBO Original Series
Key-art and associated campaigns
Key art finishing / retouching and production design
02f.
AKQA
Destination Stores
Verizon Wireless
Look development.
02g.
SquareSpace
Brand campaign
Production design
02h.
Go90 app
Visual identity and brand campaigns
Retouching and production design
02i.
Google Home
Photo retouching
Experiential Design
Design, prototyping, fabrication, and installations. Static and interactive displays. Predominately in NYC.
03
About
Technical problems?
Lateral thinking.
Creative solutions.
Creative Direction
Art direction
Design
Production
Based in New York
04
Connect
New projects?
Let’s talk.
Leave a short note and include some details.
05
Explorations
Explorations.
Studies. Tests.
Personal studies and other projects. Always learning, refining, and trying to understand how things work. Also, doodles.
05.a. Sketch Pad: 01
To see a digital sketch-pad, click here!
These are half-baked ideas and explorations. It is the “junk-drawer” of my psyche.
05.b.
Color grading
Subject: candle + ramekin
05.c.
Color, lighting, and perspective
Subjects: mixing bowls, ramekin, candle, and coffee table
05.d.
A digital sketchpad. Trying to learn new things in Adobe Illustrator.
Click here to view the gallery!
05.e.
Look-development and the creation of custom LUTs
Subject: Ponytail Palm + planter